Category: Advertising and Paid Media

Purpose: Provide team members with guidelines for best practices in the planning and managing of the purchase, production and reporting of Advertising to a client agreed schedule.

Purpose: A Guide for New Team Members at Napier

Purpose: Explain how to run a lead generation campaign.

Purpose: Explain the process behind selecting and renting email lists.

Purpose: Provide an overview of our approach to deploying Google ads.

Purpose: Explain options for retargeting adverts

Purpose: Explain our approach to CRM retargeting ads.

Purpose: Explain how to do an AB test

Purpose: Make sure that when advertising campaigns are handed over, all information is communicated.

Purpose: Enable simple updates on digital campaigns to clients

Purpose: This process explains how to build and manage a paid social media campaign

Purpose:

Purpose: Process to ensure all PPC expenses are captured once and not entered multiple times.

Purpose: Highlight useful courses for people working with digital advertising campaigns.

Purpose: Allow people to brief digital team better when running campaigns