Category: Marketing Automation and Email Marketing

Purpose: Provide team members guidelines for setting up an ABM campaign

Purpose: Explain the platforms we use.

Purpose: Describe Inbound marketing and provide links to resources to learn more.

Purpose: This process explains the different types of email that can be used in a client campaign

Purpose: This process explains how to write an email for the best results described in a client brief

Purpose: This process explains how to use email creation tools to create emails as a part of a client campaign

Purpose: This process explains how to develop a responsive email template in HTML for a client campaign

Purpose: Explanation of how to use Napier's FTP site to supply emails as web pages

Purpose: Checklists to help proof reading emailers

Purpose:

Purpose: Outline best practice around form design.

Purpose: This process explains how to deliver an effective marketing automation campaign

Purpose: This process explains how to integrate dynamic content into your client campaign

Purpose: This process explains how to report on client campaigns using their marketing automation tool of record

Purpose: Provide links to online courses we recommend for the digital team to understand marketing automation.